Lisa Alvarado is an editor, copywriter, poet, novelist, and journalist. She has provided marketing and public relations copy for the commercial and non-profit arenas for over 15 years. 

Drop her a line here to receive a specialized quote for your project.

Lisa founded La Onda Negra Press, authored Reclamo and The Housekeeper’s Diary; originally a book of poetry and now a one-woman performance. Her first novel, Sister Chicas, Penguin/NAL, was released in April 2006. The novel is a coming of age story concerning the lives of three young Latinas living in Chicago. It won 2nd place, Best First Novel in English. (Latino Literacy Now/2007)

Her book of poetry, Raw Silk Suture, released by Floricanto Press in 2008, was positively reviewed by Rigoberto Gonzalez. She has curated multimedia exhibits, mounted her own multimedia piece, Reclamo, in the Pilsen art corridor in Chicago; and is currently a contributor to the nationally touring exhibit, Re-imagining the Distaff Toolkit, curated by Ricki Solinger/SUNY.

In Fall, 2009, she was awarded Hispanic Author of the Year by the State of Illinois.

Copywriting, Reviews, and Interviews

Rev up your Restaurant for Generation Z

Generation Z is looking for a a good meal. Therefore, revving restaurants up to meet the challenge is a must. Restaurant Hospitality gives you an edge on this new spending group.  Generation Z equals 23 million potential customers. They are young people born between 1966 and the present. What sets them apart? They love technology, and are practicaland culturally diverse.  They are not like their moms and dads. So, restaurateurs need to know them and what they want.